MARBLE FALLS — Northland Cable is now Northland Communications.
Officials said the new name reflects the changing roles of the communications company, which no longer offers cable services only.
"Cable has evolved over the years and it's grown into much more than just television," said Larson Lloyd, the Marble Falls area general manager of Northland Communications.
During the last three decades, the company has added telephone and Internet services to its cable lineup.
"We've really expanded so 'television' doesn't really describe all we do now," Lloyd said. "Of course there's still television, but we also provide Internet, phone services and enterprise services."
Enterprise services offer direct fiber bandwidth, he said.
"Because those services are such an integral part of what we do, it makes much more sense (for the name change) since we're really in the communications business," Lloyd said.
Company officials said Northland started in 1981 as a cable television provider. Northland is headquartered in Seattle, but owns and operates "smaller-market" cable systems in Texas, Alabama, California, Georgia, Idaho, North Carolina, South Carolina and Washington.
"We saw an opportunity to better reflect our identity as a company," said Jack Dyste, divisional vice president for Northland. "As technology continues to advance and evolve, so will Northland."
Company officials said Northland has invested millions of dollars building more than a thousand miles of fiber-optic network to connect customers to its digital technology. The company offers digital and high-definition TV, high-speed Internet and digital home phone services to individuals and businesses.
Northland said its employees also strive to belong to the communities they serve and often live there, too.
Lloyd said it may take some time to update uniforms and vehicle logos.
But as the company changes its name, Lloyd said one thing won't change.
"We're still going to provide the same great service we always have," he said.
For more information, call (830) 693-7500 or go to www.yournorthland.com.
